Microsoft is known for its operating system, for its office software and yes, for its total failure to gain a presence in the smartphone market, too. But what hardly anyone knows: Microsoft is also a strong example of destructive employee motivation techniques. Meanwhile, the company has changed its internal ranking system. But for many years …
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Science is learning more and more about how our thinking works, how emotions work, and how human behaviour can be influenced. There are a number of excellent books that combine behavioural science and economics. These books can teach us how to design digital products in such a way that users enjoy using them more often. …
The right engagement of the customers leads to more revenue, more loyalty and better long-term planning. Nevertheless, many companies still rely on simply ‘shouting out’ their marketing messages without building real customer relationships. A study from the year 2018 puts it straight to the point. “Brands continue to use social media as a megaphone rather …
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The last time I bought a new car was a while ago, even though I worked and managed digital projects for the world’s largest car manufacturer. A lot of people are like that. Especially the younger generations, for whom the car is less a status symbol than a commodity. At the same time, urbanization is …
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