Kategorie: Engagement
Why the most common employee motivation technique fails
Microsoft is known for its operating system, for its office software and yes, for its total failure to gain a presence in the smartphone market, too. But what hardly anyone knows: Microsoft is also a strong example of destructive employee motivation techniques. Meanwhile, the company has changed its internal ranking system. But for many years…
Top 10 Gamification Books To Read In 2019
Science is learning more and more about how our thinking works, how emotions work, and how human behaviour can be influenced. There are a number of excellent books that combine behavioural science and economics. These books can teach us how to design digital products in such a way that users enjoy using them more often.…
3 Special Digital Engagement Trends For 2019
The right engagement of the customers leads to more revenue, more loyalty and better long-term planning. Nevertheless, many companies still rely on simply ‘shouting out’ their marketing messages without building real customer relationships. A study from the year 2018 puts it straight to the point. “Brands continue to use social media as a megaphone rather…
3 Key Principles For Creating Engaging Products In The Automotive Space
The last time I bought a new car was a while ago, even though I worked and managed digital projects for the world’s largest car manufacturer. A lot of people are like that. Especially the younger generations, for whom the car is less a status symbol than a commodity. At the same time, urbanization is…