Most loyalty programs use two mechanics only: Points and Status. As a result, the user experience is monotonous and often not very sustainable. Such loyalty programs belong to the category of Mercenary Loyalty. In the US, people on average belong to a total of 15 loyalty programmes – but they use only one of them …
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Companies regularly overestimate the value of their own bonus points and forget that there are other, often cheaper, yet more valuable benefits they can offer to their most loyal customers. The most successful loyalty programs rely on these alternative currencies to offer their members real benefits that generate long-term loyalty. The new currencies of loyalty …
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Loyalty programs are like sand on the sea. There are just so many of it. You can collect stickers at the bakery – buy 10, get one for free. You can get points at the supermarket next door – 100 points nets you a discount on the newest cutlery from WMF. You can earn miles …
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