Science is learning more and more about how our thinking works, how emotions work, and how human behaviour can be influenced. There are a number of excellent books that combine behavioural science and economics. These books can teach us how to design digital products in such a way that users enjoy using them more often. …
By using subtle gamification mechanics, LinkedIn has grown into the largest business network in the world. In order to better understand how the network uses gamification methods to increase engagement, it is worth taking a look at LinkedIn’s goals. What are LinkedIn’s goals? LinkedIn is all about its users. It is only successful if it …
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Most loyalty programs use two mechanics only: Points and Status. As a result, the user experience is monotonous and often not very sustainable. Such loyalty programs belong to the category of Mercenary Loyalty. In the US, people on average belong to a total of 15 loyalty programmes – but they use only one of them …
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Gamification in the automotive industry is an upward trend. Many automotive companies are increasingly taking advantage of the principles of gamification and digital engagement to motivate employees and customers alike. Thus, car brands generate more attention and leverage long-term loyalty. They achieve significant revenue growth by skillfully applying gamification strategies that increase engagement and motivation …
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Gamification is a megatrend of digitization. If used correctly, one can achieve dramatic increases in sales, win tons of new customers and even improve the motivation of ones employees – to name just a few examples. Large companies are increasingly taking advantage of gamification. The youngest representatives include car brands such as Volkswagen, BMW, Porsche …
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